·
100% of the marketing channel must be measurable
with ROI indicators.
·
Real time data analysis of every email is
necessary.
Email marketing service providers must be link to in house CRM
in order to have the ability to perform real-time monitoring (actions such as openings
and clicks) of each email from the time they leave our server until they are
delivered to the final recipient. Some of the most important indicators
to be measured and monitored on an email marketing campaign are:
Open Rate
The opening rate recorded of recipients who have seen the emails. To register this statistic is that the recipient must enable images in your email program so they load or press a link included.
Click Rate
Record it clicks that occur on any newsletter. This indicator reflects the effectiveness of the campaign and the relevance of your offer.
Conversion rate
allows us to track conversion goals in a particular website (often integrated with Google Analytics).
Email opt out
If the casualty is very high, it is because the message you send is not relevant or importance to the recipients and should immediately review your content.
Bounce Rate
Measuring the quality of the Campaign list is certainly very important as it allows us to work exclusively with real recipients. The rebounds are usually per recipient or register unknown domain.
Good email marketing campaigns are not simply send one newsletter massively; consist of comprehensive and continuous analysis of key indicators that we reflect the behavior of the recipients what will eventually become measurable results!
Open Rate
The opening rate recorded of recipients who have seen the emails. To register this statistic is that the recipient must enable images in your email program so they load or press a link included.
Click Rate
Record it clicks that occur on any newsletter. This indicator reflects the effectiveness of the campaign and the relevance of your offer.
Conversion rate
allows us to track conversion goals in a particular website (often integrated with Google Analytics).
Email opt out
If the casualty is very high, it is because the message you send is not relevant or importance to the recipients and should immediately review your content.
Bounce Rate
Measuring the quality of the Campaign list is certainly very important as it allows us to work exclusively with real recipients. The rebounds are usually per recipient or register unknown domain.
Good email marketing campaigns are not simply send one newsletter massively; consist of comprehensive and continuous analysis of key indicators that we reflect the behavior of the recipients what will eventually become measurable results!
