Campaign Details Lay Out

Campaign Planning

Start Date	Expected Revenue
End Date	Budgeted Cost
Number Emails Sent	Actual Cost
Number Phone Calls made
Expected Response %	ROI

 

Campaign Statistics

Total Responses	Number total Opportunities
Total Leads Created	Number won Opportunities
Qualified Leads
Appointments	Total value Opportunities
Converted Leads	Total value won Opportunities

 

E-mail Statistics

Opens	Unopened
Clicks	E-mail opt out
Lead Rating
	Forwarded
Soft bounced	Forwarded opens
Hard bounced
	Facebook Likes

 

Phone Statistics

Stage	Total Positive
1st call Attempt	Total Negative
2nd call Attempt	No Answer
3rd call Attempt	Wrong Inf. Prevent contact
Total Attempts	Wrong Inf. Prevent contact

 

Campaign Planning

Start Date	Expected Revenue
End Date	Budgeted Cost
Number Emails Sent	Actual Cost
Number Phone Calls made
Expected Response %	ROI